About DirectBloom
A Smarter, Simpler Way to Buy Flowers
DirectBloom was created with a clear purpose: make buying flowers easier, more transparent, and more affordable for the people who rely on them every day. Our team has spent decades working within the floral supply chain and saw firsthand how complicated, inconsistent, and costly sourcing could be, especially for florists, studios, and event professionals who need clarity and control. We didn’t set out to reinvent floristry. We set out to build a better, more straightforward way to access the flowers you need, without layers of markup or unnecessary complexity.


Rooted in Experience
Our team brings decades of hands-on experience across growing, importing, logistics, and floral buying. DirectBloom is backed by the infrastructure and industry expertise of Kennicott Brothers, giving us the scale, sourcing power, and operational knowledge to deliver reliable product without unnecessary complexity.
We understand the realities of sourcing, the pressures of managing budgets, and the importance of receiving fresh, reliable products when you need it.
DirectBloom was created from that practical knowledge, a modern platform informed by real industry challenges and designed to solve them simply.
What DirectBloom Offers
Trusted Quality
We partner with respected farms and suppliers who share our commitment to freshness and reliability. Every stem moves through a carefully managed cold chain designed to protect quality from the farm to your door.
Transparent Pricing
No hidden margins. No confusing layers. DirectBloom provides clear, consistent pricing so you can plan confidently and protect your profitability.
Flexible Ordering
Buy by the box, in the quantities you need. Order online at any time, from any device. DirectBloom is designed for florists, studios, and event planners who want control without extra steps.
Smart Logistics
Choose the shipping method that fits your schedule and budget, including FedEx, Air Cargo, and regional logistics partners in select markets.

Our Mission
To give florists and event professionals a modern, transparent, and reliable way to source flowers. One that respects your craft, your costs, and your time. DirectBloom is a simpler approach built on industry experience. A tool that works the way florists and planners work. And a commitment to keeping quality high, costs clear, and the process straightforward. Welcome to DirectBloom, where trusted roots meet a modern way to buy.

Our Mission
To give florists and event professionals a modern, transparent, and reliable way to source flowers. One that respects your craft, your costs, and your time.
DirectBloom is a simpler approach built on industry experience. A tool that works the way florists and planners work. And a commitment to keeping quality high, costs clear, and the process straightforward.
Welcome to DirectBloom, where trusted roots meet a modern way to buy.